first, that "seinfeld" episode--'the non-fat yogurt'--that triggered froyo paranoia...
next, the tasti d scandal that shocked the nation (of manhattan)...
and now...
the fall of pinkberry
trendy, yummy and eating disorder-friendly, the 'berry united the east (ny) and west (la); beloved by nearly all creatures great and small: celebutards, murray hillers, chelsea boyz, usc-ers, uclalites, the coolest kids from the les, the most ridiculous hipsters from nolita, tourists, jersey girls and ues moms.
too good to be true? probably, most definitely is.
single tear.